How Robinhood’s IPO “roadshow” was different from most

Robinhood seems to pride itself on doing things a little differently.

For one thing, the company is among those trying to change the finance landscape by opening it up to retail investors with its commission-free trading app. As it gears up for an initial public offering expected on July 29, it also took an unorthodox approach to the usual “roadshow” that companies host for prospective investors in an IPO.

The format allowed it to reiterate how different it is from the establishment in finance, sending a message to both existing customers and interested investors. Here’s how it broke from tradition.

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