Netflix is seriously flirting with a push into video games

Netflix has never wavered from its core proposition as a provider of on-demand TV and movies. But, over the years, it has quietly flirted with other media like video games. And now that flirting is getting louder.

The streaming company is looking to hire an executive to lead an “expansion” into gaming, the Information reported today. The report added that Netflix has spoken to “veteran game industry executives” about boosting its investment in the space. It’s unclear what exactly that expansion would entail, but one possibility, according to the Information, would be a game subscription service like Apple Arcade.

In 2017, Netflix started releasing interactive TV series and films that allow viewers to click on their screens to affect character decisions and plot lines. It also licensed its popular Stranger Things series out to video game developers. But the company’s recent attitude toward games suggests it sees a much bigger opportunity ahead.

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